LOGO

THREE RIVERS ABORIGINAL CORPORATION

This project was developed for the Three Rivers Aboriginal Corporation based in the Central West NSW. They focus on developing outcomes and programs for Indigenous youth, communities and career opportunities.

I was approached to create the whole of company brand identity. Which resulted in four total concepts but settling on the logo showcased below. The client requirements were to include the shape of a scar tree and shades of blue. This was one of my most creative logo’s I’ve produced, in the way it captures a vast amount of story telling while also connecting to the clients company values. Creating Indigenous company logos always prove to be challenging, as culture incorporation, usually adds detail, which isn’t ideal for logo branding. This is part of why I take pride in not only this presentation, but all of them.

Client
Three Rivers Aboriginal Corporation

Year
April 2024